Blogging can be a powerful marketing tool for a company by creating a web presence, personalizing the company to the consumer, and enabling access to the most current information. Most companies could benefit from having a web presence; blogging provides a low-cost method for achieving this (Zahorsky, 2013). It also serves to personalize the company by giving it a face and a name, which gives the consumer someone to identify with. Along with these benefits, there are several different ways a blog can deliver information to the consumer with reports on what’s new, what’s coming, or other updates (Kyrnin, 2013). A successful company blog can serve any company well.
References
Kyrnin, J., (2013). Blogging for business. Retrieved from http://webdesign.about.com/cs/weblogs/a/aa061603a.htm
Zahorsky, D., (2013). What a blog can do for your business. Retrieved from http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm
